Nike’s new competition

Li Ning

Ever heard of Li Ning?  Well if you haven’t you might want to put this brand on your “watch out” list.  Li Ning is the third largest manufacturer of sneakers in China behind the Nike and Adidas beasts and has its sights set on going abroad.  Now the China based company is trying to push its stakes into America.  Signing its first NBA player, Cleveland Cavs player (no not Lebron but) Damon Jones, Li Ning hopes to be a contender in the American market as it has been in the Chinese market.  The company Li Ning is named after its founder, an Olympic gold medalist winner from China.  To compete with both Nike and Adidas, Li Ning has went about hiring former designers from Nike, and opened up shop in Portland.  It’s sign is similar to the Nike check or Swosh.

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~ by isaacswallstreet on January 23, 2008.

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